Building the New Workplace - The power of people, culture and technology - Google

“Approximately 700 of the companies currently on the Fortune 1000 joined the list within the past decade. That’s double the turnover we saw just two decades ago. Why the shakeup? Tech-savvy customers and digital-native startups have changed the competitive landscape.”

—Forrester Research, Unleash Your Digital Business on Google

Sometime in the last decade, we crossed into a fresh phase of the digital era. A new generation of companies born in the cloud—like Airbnb (lodging), Snapchat (messaging), Uber (transportation) and Zillow (real estate)—are using entirely new business models to disrupt the status quo.

Google Chairman Eric Schmidt calls this “the new digital age.” Barriers to entry are falling away as Moore’s Law drives down the cost of computing. Even the smallest businesses can now sell to the entire world.

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